Tuesday, 4 December 2012

Picture and 1st draft of Magazine Advert

This is the image I am going to be using for my advert. I have chosen to do this to match my digipak cover. I have looked at some of the convensions and main ideas behind magazine adverts. I plan for my colour scheme to be beige, blue and burgandy to link to the American theme of my video, but give it a more aged and destroyed look rather than using bold shades. I plan to use the same font as my digipak (if possible as it was adapted from the original album). The album I have got the song from was from the album 'the family jewels' and this did have an advert in some magazines advertising the new release. Fortunatly as I have named my album 'Hollywood' I can adapt some text from the single to match the rest. I am going to do some research into some reviews and put them onto my advert, as well as making up some of my own. Because of this, I am going to say that the album is 'out now' and I think that makes it more attractive to my audience as it would be readily available, instead they would have to wait to a certian release date.
The image I have put on the left shows the original advert and the first thing I noticed was that there is a picture of the single shown in the corner. Personally, I think that this is quite distracting and looks as if it is a way to advertise 2 things in one way, which i find off putting and I think the image looks too small to be clear.
I think that the information at the page have been placed in a very unusually way. For example, the small picture in the corner I mentioned before, the information about that is placed before the information about the main thing that is being advertised, which is the album.
I think it was a good idea to use 2 fonts for this ad because I think that if the more handwritten font from the artist name and album name was smaller, it would be unreadable and messy. I also think its a good idea to include reviews but I think maybe just a couple more would of been good and/or a star rating from a recognisable magazine or newspaper.


This is my 1st draft of my magazine advert. Overall I am pleased with it as a first draft however there are a few improvements I would like to make on my next draft. Firstly, I am pleased with my colour scheme and think that it links into the theme of my video in a way that isn't overwhelmingly obvious. I have tried to match the colours, particularly the blue, as well as I could and I think I have achieved good results in this area. The only thing that bothers me about the us of colour is the purples and greens in the 'Neon Gold' image. This can't be changed as it is the company logo and I said I would like to include it in my advert. However, there might be something I can do to make the image look better in the advert.
Another thing I like about this draft is the text and the reviews. I thought it would be good to include reviews as it can make the album more attractive to the audience. Also, the fact it is a debut album, means that it will include all the latest and successful singles will again make it very attractive to the audience. In addition to this, the fact it is 'out now' means that the album is readily available and the advert states it can be brought from hmv.com.
There are some things I would like to improve with this draft, for example I think I could of made more use of the space I had available, there are lots of empty patches and these could be used for things such as more reviews and additional information. I think that maybe I have used a few to many different fonts and I think it looks a bit muddled. However, I think it's a good idea to use handwritten fonts too make the review look like a personal message.
There are somethings I have thought about since doing research on album ads in magazines and additional things I would like to include. These are:
- the artists website address
- reference to specific successful tracks
- if its avaliable on anything other than CD, eg vinyl, download etc...

So hopefully my next draft will be more successful!

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