Textual Analysis of Marina and the Diamonds Video

By looking at a selection of Marina and the Diamonds videos there are themes and patterns that run through each video.
Marina is in each of her videos and lip syncs in each of them. However, the videos contain some other shots that don't include lip syncing, for example dancing or simple mid shots. Some of the videos contain a lot more lip sync than others, the video 'I am not a robot' has a heavy amount of this and only has a few shots of Marina not singing.
One theme that seems to be carried throughout Marina and the Diamonds music videos which is a 'vintage' theme. By this I mean in terms of Mise en Scene. An example that I noticed was costume, like hair, make up and clothing. A video in particular that presents these ideas is 'Primadonna'. Whilst watching this video I saw that this theme is carried past just costuming, but in props and in the opening titles (opening titles aren't very convensional in music videos), in this the titles gave connotations of a 1960's cinema and even had the noise of the camera which made the connotation even stronger. In this video, there are things like vintage cars, a television, a car wash and various editing techniques. These editing techniques include filters, some shots are in black and white or sepia to give it an antique and old fashioned feel.
Some of her videos show other people in them, for example dancers are sometimes used. In the videos above, there is only one actor and he doesn't feature much. This is in the video 'Radio Active'.
In other videos this theme is slightly more subtle that in 'Primadonna', for example in 'Radio Active' there are use of vintage props. In the video 'Shampain' there are opening credits, similarly to 'Primadonna'.
Marina doesn't often dance in her music videos, but in 'Radio Active' and 'Hollywood' she seems to a lot, it seems that she either dances a lot or not really at all. How often the costume changes occur in each video veries between videos. For example, in 'Hollywood' there are lots of costume changes, but in the video 'Fear and Loathing' there are none at all.
In addition, I was looking at the make up in 'Primadonna' and notice it was very similar to the 1960's icon Twiggy. Its quite similar in all the videos, she has the heavy eyeliner and bright lipstick.
Generally, cuts are fast paced in all of the videos, this could support the vintage theme I've mentioned and create a feeling that time has moved quickly to the present day. Also, as the music changes from minor to major key, the shots seem to change. For example, if the music is in a minor key, the shots generally seem to be either in slow motion or slow paced cuts, and if the music is in major key, shots seem to become fast paced and cuts become quicker.